MRKT 402: Digital Marketing

Digital Marketing provides students with a foundation in online strategies and tools that drive customer engagement and brand growth. The course covers key areas such as search engine optimization (SEO), social media marketing, email campaigns, content creation, and paid advertising. Students will explore how to collect and analyze digital data to measure campaign performance and refine strategies. Emphasis is placed on creativity, ethical practices, and adapting to rapidly changing technologies. Through hands-on projects and case studies, students gain practical experience designing and executing digital campaigns, preparing them for careers in marketing, communications, and business in an increasingly digital marketplace.