MRKT 202: Business Communication and AI

This course develops professional communication skills for modern business environments, combining traditional strategies with emerging artificial intelligence tools. Students learn to create business documents such as proposals, reports, news releases, and plans while practicing effective copyediting, proofreading, and tone management. Emphasis is placed on clarity, conciseness, and ethical communication, including awareness of bias, transparency, and intellectual property in AI-assisted writing. Through hands-on projects, students gain experience crafting clear, accurate, and persuasive messages, developing prompts for generative AI, and applying critical judgment to ensure responsible and effective communication in contemporary business settings.