MRKT 301: Applied Research and Data Literacy

This course introduces students to essential concepts in research and information literacy. Students learn to design and evaluate interviews, surveys, and focus groups while considering sampling strategies, ethics, and question design. Key topics include correlation and causation, statistical significance, and data interpretation. Emphasis is placed on critically reading and assessing research, distinguishing credible sources, and avoiding common reasoning errors. By the end of the course, students will be able to design small-scale studies, interpret data accurately, and communicate findings clearly and ethically.