MCOM 320 : Social Media and Practive

This course combines theory and practice to understand how social media is used for communication to attract and engage audiences. Students gain hands-on experience by experimenting with social media, producing a portfolio of multimedia stories, and building their own professional online brand. An emphasis is placed on critically assessing the credibility and authenticity of user-generated content, online etiquette, and social media ethics.

Prerequisites

101 or sophomore status.

Overview

Program

Semester Hours

3