Mass Communications

Professors

Tracy Lauder, Chair

Degrees and Certificates

Classes

MCOM 101 : Mass Media and Society

Study of the structure, function, and effects of mass communication in the U.S. culture.  Influence of economics and governmental regulations of media content.  Special attention to the rights and responsibilities of the media.  This course satisfies the Social Sciences Core requirement. Three semester hours.

Semester Hours

3

MCOM 202 : Writing, Reporting & Editing I

Basic gathering and writing of news information in a fair and accurate manner suitable for presentation in various media formats. Editing of news writing for grammar, clarity, conciseness, accuracy, and style. This course satisfies the proficiency requirement for Written Communication in the disciplines.

Semester Hours

4

Prerequisites

English 101.

MCOM 204 : Beginning Publication & Design

Application of basic design and typographic principles to a variety of print publications such as advertisements, flyers, newspapers, and brochures, using the latest design software. This course satisfies the Modes of Inquiry requirement for Artistic Expression.

Semester Hours

3

MCOM 210 : Electronic Media Production

Development of programming for electronic media. Emphasis on research, writing, production, and video editing, including news, promotional formats, and other longer-form programming. Some attention to preparing a variety of electronic media files for the web. This course satisfies the proficiency requirement for Oral Communication in the disciplines.

Semester Hours

3

MCOM 250 : Women and Media

Current and historical relationship of women with media. Women as subject matter, audience, and participants in various media forms. This course satisfies the Modes of Inquiry requirement for Understanding the Individual and Society.

Semester Hours

3

MCOM 262 : Science Communication

Application of research and writing skills designed to enable science and communications students to consume sophisticated scientific literature and data and communicate effectively with general audiences about science topics. This course satisfies the proficiency requirements for Written Communication and Quantitative Literacy in the Disciplines.

Semester Hours

3

Prerequisites

English 101.

MCOM 263 : Sports Communication

Development of skills in the art and science of sports communications and exploration of the impact of communication on the experience of sport. Students will study the impact of media on sport consumption and the influence of communication within sporting organizations. Cultural, organizational and critical theoretical approaches will be applied to various contexts of sprt including sports journalism, sports organizations, sport films, and other media to explore contemporary issues of sport communication.

MCOM 271X : Introduction to Film

Introduction to film techniques and conventions; consideration of social, artistic, and historical contexts of films, how they shape and are shaped by their time; and systematic exploration of such influential film genres as silent film, documentary, film noir, New Cinema, and auteur analysis.

Semester Hours

3

Prerequisites

101.

MCOM 301 : Advanced Media Studies

This course explores the concepts supporting the media studies discipline. This perspective explores the social, political, and cultural role of media: such the news, advertising, speeches, entertainment, social and experiential media. Students will explore media production, content and effects through the application of media studies concepts. In addition, students will examine how audience predispositions, such as ideological orientations, the characteristics of decision making, and emotion are tied to perceptions of media representations and affect decision making and behavior.

Semester Hours

3

MCOM 302 : Writing, Report & Editing II

Intermediate work in information gathering and writing for media in various styles, including in-depth reporting, features, and opinion pieces. Intermediate-level story planning, editing, and packaging for presentation in various media formats.

Semester Hours

3

Prerequisites

C or better in 202.

MCOM 320 : Social Media and Practive

This course combines theory and practice to understand how social media is used for communication to attract and engage audiences. Students gain hands-on experience by experimenting with social media, producing a portfolio of multimedia stories, and building their own professional online brand. An emphasis is placed on critically assessing the credibility and authenticity of user-generated content, online etiquette, and social media ethics.

Semester Hours

3

Prerequisites

101 or sophomore status.

MCOM 321X : Advanced Expository Writing

Reading and writing longer forms of exposition, persuasion, narration, and analysis, with emphasis on clarity of style, argument, and advanced editing and research skills.

Semester Hours

3

Prerequisites

101.

MCOM 350 : Special Topics

Selected topics in the field with particular emphasis determined by student interest.

Semester Hours

3

MCOM 368 : Campus Media Workshop

Application of media theories and management skills to campus media operation and production. Presentation of workshop proposal to a mass communications faculty member.

Semester Hours

0.5

Prerequisites

sophomore status and major in mass communications.

MCOM 390 : Persuasive Communication

Introduction to persuasion theory, research, ethics, and methods with emphasis on analysis of and application to mass media messages. This course satisfies the proficiency requirement for Critical Thinking in the disciplines.

Semester Hours

3

MCOM 404 : Advanced Publication Design

Application of advanced design and typographic principles to a variety of more complex print publications such as newsletters, magazines, books, and pamphlets, using the latest design software.

Semester Hours

3

Prerequisites

C or better in 204.

MCOM 410 : Advanced Video Production

Advanced work in producing programming for electronic media. Emphasis on longer forms of video presentation. Study of contemporary documentaries included. Other long-form media presentations may be required.

Semester Hours

3

Prerequisites

C or better in 210.

MCOM 420 : Advanced Reporting

Advanced work in gathering and organizing information for long-form writing, such as in-depth newspaper series, magazine articles, broadcast packages and online reports. Emphasis on locating sources, interviewing, following paper trails, and using databases.

Semester Hours

3

Prerequisites

202, 302, and junior status.

MCOM 430 : Public Relations

Application of persuasion theory and multimedia skills to basic strategic communication formats used in a variety of organizations. Attention to economic, managerial, legal, and ethical considerations.

Semester Hours

3

Prerequisites

202, 204, 390, and junior status.

MCOM 451 : Media Law & Ethics

Principles of communication law, including constitutional issues, libel, privacy, copyright, and broadcast regulation. Development of an ethical perspective for media issues. This course satisfies the proficiency requirement for Ethical Reasoning in the disciplines.

Semester Hours

3

Prerequisites

senior status.

MCOM 460 : Independent Study

Advanced research on a topic related to mass communications, under the supervision of a faculty member.

Semester Hours

1 - 4

Prerequisites

junior or senior status, permission of instructor.

MCOM 470 : Internship I

Work experience related to the student's major, jointly supervised by the department and a professional in the field. Periodic meetings with instructor, critique of experience including skills assessment, journal, and summary paper. Although the usual internship will carry either three or six hours credit, a student may elect to arrange an internship carrying between two and six hours credit with the permission of the department. Each hour of credit will require forty hours at the internship site.         Pass-Fail only. 

Semester Hours

2 - 6

Prerequisites

junior or senior status, permission of department.

MCOM 471 : Internship II

Work experience related to the student's major, jointly supervised by the department and a professional in the field. Periodic meetings with instructor, critique of experience including skills assessment, journal, and summary paper. Although the usual internship will carry either three or six hours credit, a student may elect to arrange an internship carrying between two and six hours credit with the permission of the department. Each hour of credit will require forty hours at the internship site.        Pass-Fail Only.

Semester Hours

2 - 6

Prerequisites

junior or senior status, permission of department.

MCOM 480 : Senior Project

Study of a communications question and completion of a project in consultation with a faculty member in the Mass Communications Department. Prospective candidates for the senior project should advise the department chair of their plans at the beginning of the junior year.

Semester Hours

3

Prerequisites

senior status and departmental permission.

MCOM 490 : Honors Thesis I

Independent research in a special topic for honors.

Semester Hours

1 - 3

Prerequisites

senior status, GPA of 3.5 in the major and 3.3 overall, and permission of all members of the department. 

MCOM 491 : Honors Thesis II

Independent research in a special topic for honors.

Semester Hours

1 - 3

Prerequisites

senior status, GPA of 3.5 in the major and 3.3 overall, and permission of all members of the department.