Integrated Marketing introduces students to the principles and practices of creating a unified brand message across multiple channels. The course explores how advertising, public relations, digital media, and direct marketing work together to deliver consistent communication and customer experiences. Students will learn to analyze target audiences, develop integrated campaigns, and evaluate effectiveness using real-world case studies. Ethical considerations and emerging technologies in marketing are emphasized. Through projects and collaborative exercises, students gain practical skills in strategy development, content creation, and cross-platform coordination. This course prepares students to design cohesive marketing approaches that strengthen brand identity and drive business success.
MRKT 401: Integrated Marketing
Program