MRKT 200: History of Advertising and Consumer Culture

This course examines the development of advertising and consumer culture from the late 19th century to the present. Students will trace how advertising has shaped—and been shaped by—social, cultural, and technological change, from print and radio to digital platforms. Readings and case studies highlight the rise of branding, consumer identity, and global marketing strategies. The course emphasizes critical and ethical approaches, asking how advertising reflects power, reinforces or challenges stereotypes, and influences consumer behavior. By the end, students will be able to analyze advertising historically and critically, recognizing its complex role in modern culture and commerce.